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  • Writer's pictureMathias Choo

The Art of Video Editing: Balancing Creativity and Technical Skill

Updated: Apr 10

In this series of blog posts, I'm thrilled to share the knowledge and experiences from my time as a speaker at the BloomrSG MCN Accelerator program. Across five detailed articles, we'll explore the nuances of digital storytelling and video editing - from creative techniques to overcoming industry challenges. Whether you're an aspiring creator or a seasoned professional, these posts are designed to offer valuable insights into the art of digital storytelling and the intricacies of video editing.

Insights from a Video Editing Workshop: Editing for Engagement


Continuing our exploration into the art of video editing, we return with Part 2 of our insightful series.

In the world of digital storytelling, video editing stands as a crucial bridge between raw content and captivating narratives. My prior experiences working in broadcast, and now, alongside content producers for various social platforms, highlighted a pivotal shift in my approach to video editing - from a technical craft to a creative storytelling endeavour.

Time vs Effort: Refocusing on Storytelling

A seesaw balance graphic labeled 'TIME SPENT ON EDITING' (When I first started) with 'Creative' on the higher end and 'Technical' on the lower end, indicating a heavier focus on technical aspects of video editing in the early stages of learning.

In my early days of video editing, my time was predominantly consumed by the technical aspects: learning effects, mastering transitions, and perfecting cuts. Each project became a technical challenge, a puzzle of skills and tools. However, a pivotal question arose: What if the time spent on each creative piece focused more on storytelling rather than just the technicalities?

A seesaw balance graphic labeled 'TIME SPENT ON EDITING' (What looks ideal for me) with 'Creative' and 'Technical' in balance, suggesting an ideal approach where equal time is spent on creative storytelling and technical editing skills.

I began to shift my approach, prioritising the narrative over the technical prowess. This doesn't mean ignoring the technical side but rather integrating it seamlessly into the storytelling process. The goal became to find the most compelling way to tell the story, where technical skills serve the narrative, not dominate it.

This change in focus led to a more efficient use of time. Instead of laboring over technical details, I began investing time in understanding the story, the emotions, and the message. It's about making every cut, transition, and effect meaningful within the story's context.

The Importance of Telling a Story

An isometric digital illustration of various colorful bar graphs, line charts, and pie charts representing data visualization, symbolizing the transformation of video content into a vibrant and engaging narrative through creative editing.

Crafting a story through video editing is akin to adding vibrant colours, engaging illustrations, and relatable anecdotes to a plain data sheet. It transforms the content from mere information to a visually appealing and interactive narrative that not only grabs attention but also fosters a deeper understanding and connection with the audience.

A man in business attire stands in front of a giant, bland spreadsheet, depicting the lack of engagement when storytelling is neglected in video editing, contrasting with the concept of turning raw data into a compelling story.

Conversely, neglecting storytelling in editing is like presenting raw data without context or visual aid. While it might be informative, it lacks the appeal, engagement, and impact that a well-crafted narrative provides.

Engagement Through Storytelling

The power of storytelling in video editing cannot be overstated. A well-told story captivates the audience, increases engagement, and creates a deeper connection between the viewer and the content. It's about guiding the viewer through an experience, an emotional journey, crafted frame by frame.

Upcoming Insights: Deep Diving into Creative Sessions

In my upcoming blog posts, I will delve deeper into specific techniques and examples that highlight the transformative power of storytelling in video editing. Stay tuned for more insights into how creative editing shapes the heart and soul of digital narratives.


To stay updated for further explorations into the craft of editing and filmmaking, stay connected. Subscribe for more insights and discussions.

1 Comment

Maxim Viskov
Maxim Viskov
Jun 30

Mastering video editing requires balancing creativity with technical skill. A user-friendly tool like can make this easier. It offers powerful editing features that help you create professional-quality videos without a steep learning curve. With this program, you can focus on unleashing your creativity while the software handles the technical aspects, making it perfect for both beginners and experienced editors.


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