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  • Writer's pictureMathias Choo

3 Tips to Enhance Video Impact

Updated: Apr 10

In this series of blog posts, I'm thrilled to share the knowledge and experiences from my time as a speaker at the BloomrSG MCN Accelerator program. Across five detailed articles, we'll explore the nuances of digital storytelling and video editing - from creative techniques to overcoming industry challenges. Whether you're an aspiring creator or a seasoned professional, these posts are designed to offer valuable insights into the art of digital storytelling and the intricacies of video editing.

Insights from a Video Editing Workshop: Editing for Engagement

 

In Part 4 of our series, we focus on practical tips to significantly enhance the impact of your video content. These strategies are designed to elevate your storytelling, ensuring a more engaging and memorable viewer experience.


An image from a blog series showcasing a GIF with a policeman looking at a monitor that flashes the word 'ENHANCE' across the screen, emphasizing the concept of improving video quality. The scene is likely a humorous take on the process of video enhancement in editing

1. Supplement with Visuals

Videos dominated by talking heads can lose viewer engagement. To combat this, supplement your content with relevant visuals. This includes using imagery, graphics, or animations to maintain viewer interest, provide visual metaphors, and emphasise key points. Thoughtful visual additions can transform a simple talking head video into an engaging narrative. Below, is a good example of how to use the various techniques to hold your audience's attention.



2. Setting the Tone with Music & SFX

Music and sound effects play a pivotal role in setting the desired mood and atmosphere. They can enhance the emotional depth of a scene and create an immersive experience for the viewer. Choosing the right audio elements is crucial in conveying the intended message and enhancing the overall impact of the video. Take a listen to how the video below demonstrates this concept.



3. Colour Grading: More Than Aesthetic Appeal

Colour grading is not just about aesthetic appeal; it's a powerful tool for narrative enhancement. By manipulating colours, you can evoke specific emotions, highlight certain aspects of your story, or create a unique visual style. Thoughtful colour grading can significantly change the viewer's perception and understanding of your content. The video below demonstrates perfectly, how colours can be manipulated to evoke specific emotions.



Conclusion

By integrating these 3 techniques - visual supplementation, strategic use of music and sound effects, and colour grading - you can transform your video editing from a mere technical process into an art form that captivates and resonates with your audience.


Stay tuned for the final part of our series where we will explore effective editing tools and tips to optimise your workflow.

 

To stay updated for further explorations into the craft of editing and filmmaking, stay connected. Subscribe for more insights and discussions.

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